Hey there! I'm Salma 👋
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I'm currently seeking Winter 2027 internships!
Product Thinking
Heuristic Evaluation
Designing an AI agent to optimize building code compliance
Trax Codes | November 2025
As building code compliance grows more complex, I led the design of Trax Copilot to help architects, engineers, and construction teams efficiently search, interpret, and apply regulatory requirements by integrating AI guidance into existing workflows while preserving accuracy and trust.
Product Thinking
Heuristic Evaluation
Designing an AI agent to optimize building code compliance
Trax Codes | November 2025
As building code compliance grows more complex, I led the design of Trax Copilot to help architects, engineers, and construction teams efficiently search, interpret, and apply regulatory requirements by integrating AI guidance into existing workflows while preserving accuracy and trust.
Interaction Design
Information Architecture
Designing an interactive onboarding experience to improve stakeholder alignment in vending machine projects
wonderMakr Ltd. | March 2025
As wonderMakr’s vending machine projects scaled across multiple stakeholders, misaligned expectations and unclear deliverables caused frequent communication breakdowns. I led the design of an onboarding experience to align stakeholders and reduce confusion between direct clients and end clients.
Interaction Design
Information Architecture
Designing an interactive onboarding experience to improve stakeholder alignment in vending machine projects
wonderMakr Ltd. | March 2025
As wonderMakr’s vending machine projects scaled across multiple stakeholders, misaligned expectations and unclear deliverables caused frequent communication breakdowns. I led the design of an onboarding experience to align stakeholders and reduce confusion between direct clients and end clients.
User Research
Product Thinking
Researching new tools for hybrid work collaboration
University of Waterloo | Present
SHARE (Social and Human-centered AI for Reimagined Engagement) Lab
Research assistant under Dr. Sharon Ferguson studying AI and human interaction collaboration patterns in post-COVID hybrid work.
User Research
Product Thinking
Researching new tools for hybrid work collaboration
University of Waterloo | Present
SHARE (Social and Human-centered AI for Reimagined Engagement) Lab
Research assistant under Dr. Sharon Ferguson studying AI and human interaction collaboration patterns in post-COVID hybrid work.
Interaction Design
Usability Testing
Designing a system for elderly to remotely manage heart failure symptoms
CorLibra™ | Present
Leading the design of a Software-as-a-Medical-Device (SaMD) to help elderly patients manage heart failure symptoms at home in collaboration with Dr. Catherine Demers (Hamilton Health Sciences).
Interaction Design
Usability Testing
Designing a system for elderly to remotely manage heart failure symptoms
CorLibra™ | Present
Leading the design of a Software-as-a-Medical-Device (SaMD) to help elderly patients manage heart failure symptoms at home in collaboration with Dr. Catherine Demers (Hamilton Health Sciences).
Interaction Design
User Research
Designing a Ride-in-Progress experience for maternal transport
Develop for Good | Present
Designing the Ride-in-Progress experience for Doula Dash® to keep caregivers, mothers and pregnant individuals informed, safe and supported throughout their ride.
Interaction Design
User Research
Designing a Ride-in-Progress experience for maternal transport
Develop for Good | Present
Designing the Ride-in-Progress experience for Doula Dash® to keep caregivers, mothers and pregnant individuals informed, safe and supported throughout their ride.