Hey there! I'm Salma 👋

I'm currently seeking Summer 2026 internships

Product Thinking

Product Thinking

Heuristic Evaluation

Heuristic Evaluation

Designing an AI agent to optimize building code compliance

Trax Codes | November 2025

As building code compliance grows more complex, I led the design of Trax Copilot to help architects, engineers, and construction teams efficiently search, interpret, and apply regulatory requirements by integrating AI guidance into existing workflows while preserving accuracy and trust.

An image of Freelio's project ui

Product Thinking

Heuristic Evaluation

Designing an AI agent to optimize building code compliance

Trax Codes | November 2025

As building code compliance grows more complex, I led the design of Trax Copilot to help architects, engineers, and construction teams efficiently search, interpret, and apply regulatory requirements by integrating AI guidance into existing workflows while preserving accuracy and trust.

An image of Freelio's project ui

Interaction Design

Interaction Design

Information Architecture

Information Architecture

Designing an interactive onboarding experience to improve stakeholder alignment in vending machine projects

wonderMakr Ltd. | March 2025

As wonderMakr’s vending machine projects scaled across multiple stakeholders, misaligned expectations and unclear deliverables caused frequent communication breakdowns. I led the design of an onboarding experience to align stakeholders and reduce confusion between direct clients and end clients.

Interaction Design

Information Architecture

Designing an interactive onboarding experience to improve stakeholder alignment in vending machine projects

wonderMakr Ltd. | March 2025

As wonderMakr’s vending machine projects scaled across multiple stakeholders, misaligned expectations and unclear deliverables caused frequent communication breakdowns. I led the design of an onboarding experience to align stakeholders and reduce confusion between direct clients and end clients.

User Research

User Research

Product Thinking

Product Thinking

Researching new tools for hybrid work collaboration

University of Waterloo | Present

Research assistant under Dr. Sharon Ferguson studying AI and human interaction collaboration patterns in post-COVID hybrid work,

User Research

Product Thinking

Researching new tools for hybrid work collaboration

University of Waterloo | Present

Research assistant under Dr. Sharon Ferguson studying AI and human interaction collaboration patterns in post-COVID hybrid work,

Interaction Design

Interaction Design

Usability Testing

Usability Testing

Designing a system for elderly to remotely manage heart failure symptoms

CorLibra™ | Present

Leading the design of a Software as a Medical Device (SaMD) to help elderly patients manage heart failure symptoms at home in collaboration with Dr. Catherine Demers and Hamilton Health Sciences.

Interaction Design

Usability Testing

Designing a system for elderly to remotely manage heart failure symptoms

CorLibra™ | Present

Leading the design of a Software as a Medical Device (SaMD) to help elderly patients manage heart failure symptoms at home in collaboration with Dr. Catherine Demers and Hamilton Health Sciences.

Interaction Design

Interaction Design

User Research

User Research

Designing a Ride in Progress experience for maternal transport

Develop for Good | Present

Designing the Ride in Progress experience for Doula Dash® to keep caregivers, mothers and pregnant individuals informed, safe and supported throughout their ride.

Interaction Design

User Research

Designing a Ride in Progress experience for maternal transport

Develop for Good | Present

Designing the Ride in Progress experience for Doula Dash® to keep caregivers, mothers and pregnant individuals informed, safe and supported throughout their ride.

Like what you see? Let's chat!

Made with lots of love🫶🏻 and coffee☕

Like what you see? Let's chat!

Made with lots of love🫶🏻 and coffee☕

Like what you see? Let's chat!

Made with lots of love🫶🏻 and coffee☕